Case study

Lainez Solutions: in-store videos with more than 9 million views

Scripts, production and editing of its in-store videos. Five passed one million views on Facebook and, in 6 months, sales tripled.

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Results

5 videos with more than 1 million views

More than 9 million views on Facebook

Sales tripled in 6 months

Script, production and editing

The project

Videos made in the store, watched by millions, with sales that tripled in 6 months.

Lainez Solutions is a cell phone and technology store in Nicaragua. We, Ruah Media, a digital marketing agency in Nicaragua, took care of everything: the scripts, the production and the editing of its vertical videos, shot in the store.

Five of those videos passed one million views on the Celulares Lainez Solutions Facebook page: 3.3 million, 1.7 million, 1.7 million, 1.5 million and 1.2 million. Together they add up to more than 9 million views, and in 6 months the store's sales tripled.

What the project included

• Scripts for all the videos

• Production in the store, with our own camera, lights and sound

• Vertical-format editing for social media

• 5 videos with more than 1 million views on Facebook

I want to increase my sales

Results

Five videos that passed one million views.

Screenshots of the Celulares Lainez Solutions Facebook page, with the view counter of each video.

Screenshot of a vertical Facebook video with a presenter showing a phone in the store, with 3.3 million views

Screenshot of a vertical Facebook video with a presenter in a dark shirt holding a phone, with 1.7 million views

Screenshot of a vertical Facebook video with a presenter in a red shirt in the store, with 1.7 million views

Screenshot of a vertical Facebook video with a presenter showing a phone in the store, with 1.5 million views

Screenshot of a vertical Facebook video showing a hand holding a blue phone, with 1.2 million views

Video marketing

Video marketing for stores, made by a marketing agency in Nicaragua.

A marketing agency does not just post: it also produces. At Ruah Media we do video production with our own script, camera, lights and sound, and take it to the vertical format used on social media.

For Lainez Solutions we worked inside the store, with the phones and prices in view, and took care of the scripts, production and editing. In most of the videos one device is shown at a time and explained in a few seconds.