Case study

Biscuit Club: the campaign that filled its first edition

Visual identity, posts and photography to promote the first event of a baking club, on September 26, 2026.

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Summary

First edition · Sep 26, 2026

Lola Café

Social media, design and photography

More people than expected

The challenge

Convincing people to come to an event that had never been held.

It was the first edition: no community, no photos from previous events, nobody to recommend it. And taking part took more than showing up: each person had to bake and bring their own cake.

Biscuit Club is a baking club that creates sweet events. We, Ruah Media, a digital marketing agency in Nicaragua, created the visual identity, the promotional posts and the event photography.

What the project included

• Campaign visual identity

• 5 promotional posts

• Instructions for taking part

• Clear call to action

• Event photography

I want to promote my event

The campaign

Five posts, one direct message.

We created a visual identity of its own and promoted the event directly from day one: date, place, the club's promise, a clear invitation and instructions for taking part.

Biscuit Club post with the Saturday 26 calendar at Lola Café, designed by Ruah Media

Biscuit Club Instagram post: cover for the September 26 event, graphic design for social media

Biscuit Club post with a collage of cakes for Saturday, September 26, designed for Instagram

Biscuit Club post inviting people to the first edition of the pastry club, social media piece

Biscuit Club post: who we are and the steps to take part, graphic design in Nicaragua

Event day

Tables full of homemade cakes.

Each participant arrived with their creation, their name and their ingredient list.

Participants of the first Biscuit Club event at Lola Café

Woman in a light blouse smiling and holding a cake in front of a café

Person holding a cake with strawberries and pistachio on a white base

Group of young people celebrating around a table at an event in a café

From post to reality

What we promised on Instagram happened at Lola Café.

Carrot cake with frosting and a BiscuitClub label listing ingredients

The collage

The collage invited people to imagine homemade cakes. On the day of the event, they arrived.

Person in a pink shirt holding a strawberry tart on a wooden board

The instructions

We asked for a name and an ingredient list for each cake. That is how they arrived.

Two seated women smiling and offering cakes on white trays in a café

The invitation

“Be part of the sweetest club.” And the club was formed.

Why it worked

Four decisions that filled the event.

Its own identity

Every post was recognizable instantly in the feed.

A direct message

Every post gave a clear reason to sign up.

Real urgency

“Limited spots” and a clear date from the first day.

Instructions without doubts

People knew exactly what to bring, so they arrived prepared.

The result

More people showed up than we expected.

The first edition was a complete success: turnout exceeded what was planned and attendees loved the experience.

Our team photographed the cakes, the participants and the atmosphere. That material feeds the club's social media after the event and the call for the next edition.

Event details

• First edition · Saturday, September 26, 2026

• Venue: Lola Café

• Platform: Instagram

• See @biscuitclubni on Instagram ↗

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